Emails

Edit the four outreach variants used to generate every new case's emails. Changes apply to new cases going forward — existing campaigns keep their copy.

Variant A

Sent

Opened

Clicked

Bids

Subject

Body

Markdown links like [text](url) become buttons/links in the email.

Follow-up email

Sent a day or so later to recipients who didn't open or click the initial email.

Follow-up subject

Follow-up body

Preview (with sample case data)

Initial email

Subject: Motor Vehicle Accident Referral Opportunity from Mighty Counsel

Hi Jordan -

We are Mighty Counsel, a law firm that refers cases to qualifying law firms. We have a documented personal injury case in FL for your firm to review. Here's what's on file:

**Case Type:** Motor Vehicle Accident
**Jurisdiction:** Tampa, FL
**Date of Incident:** 3/14/2026
**Injury:** Herniated disc, surgery recommended
**Policy Limits:** $250,000

If this looks like a case your firm may be interested in, click below to review the full file and submit an offer to represent the client. It takes about five minutes.

[Review case & submit your bid →](https://app.mightycounsel.com/bid/…)

If this case is not a fit but you want to receive priority notifications when we get more cases in your state, [click here to let us know](https://app.mightycounsel.com/marketplace/apply…).

Best,
Mighty Counsel

Follow-up email

Subject: Re: Motor Vehicle Accident Referral Opportunity from Mighty Counsel

Hi Jordan — following up on the documented Motor Vehicle Accident case we sent over. The file is still open for review, but the window won't stay open indefinitely.

If your firm wants to review the file and submit an offer, it takes about five minutes:

[Review case & submit your bid →](https://app.mightycounsel.com/bid/…)

If it's not a fit, just let us know so we can match you better next time.

Best,
Mighty Counsel

Winning bid email

Sent to the firm whose offer you accept (from a case's Bids Received → Confirm winning bid). Fee terms + the documents link are filled per case at send time.

Subject

Body

Dear {{firm_name}},

Congratulations — your offer to represent the client in Case {{case_ref}} has been accepted. Below you'll find the client's contact information, your agreed fee terms, and a secure link to the verified case documents.

**Next steps**
1. Contact the client directly to begin representation.
2. Sign the Referral Rider and have the client sign it as part of your retainer process — or write Mighty Counsel into your retainer.
3. Return the fully signed retainer and referral rider to Josh Schwadron at joshua@mightypllc.com for final execution.

**Client information**
- Name: {{client_full_name}}
- Phone: {{client_phone}}
- Email: {{client_email}}
- Case: {{case_type}} · {{location}}

**Agreed fee terms · {{jurisdiction_label}}**
- Posted rate: {{posted_rate}}
- Your firm earns: {{firm_earns_pct}} of gross settlement
- Mighty Counsel net share: {{mcn_net_pct}} of gross settlement
- Client refund (from MCN): {{client_refund_pct}} of gross
- Client total fee: {{client_total_fee}} (at client cap)

**Case documents**
All verified documents on file are available via the secure link below:

[Download case documents →]({{documents_link}})

Questions? Reply to this email or reach Josh Schwadron at joshua@mightypllc.com.

Best,
Mighty Counsel

Markdown links like [text](url) become links; **bold** renders bold.

Preview (sample data)

Subject: Your Offer Was Accepted on the Mighty Marketplace

Dear Rivera Trial Group,

Congratulations — your offer to represent the client in Case MC-1A2B3C4D has been accepted. Below you'll find the client's contact information, your agreed fee terms, and a secure link to the verified case documents.

**Next steps**
1. Contact the client directly to begin representation.
2. Sign the Referral Rider and have the client sign it as part of your retainer process — or write Mighty Counsel into your retainer.
3. Return the fully signed retainer and referral rider to Josh Schwadron at joshua@mightypllc.com for final execution.

**Client information**
- Name: Maria Williams
- Phone: (786) 555-0244
- Email: m.williams@email.com
- Case: Medical Malpractice · Fort Lauderdale, FL

**Agreed fee terms · Florida**
- Posted rate: 33%
- Your firm earns: 24.75% of gross settlement
- Mighty Counsel net share: 7.25% of gross settlement
- Client refund (from MCN): 1.00% of gross
- Client total fee: 32.00% (at client cap)

**Case documents**
All verified documents on file are available via the secure link below:

[Download case documents →](https://app.mightycounsel.com/case-documents/1a2b3c4d?token=…)

Questions? Reply to this email or reach Josh Schwadron at joshua@mightypllc.com.

Best,
Mighty Counsel